We’re excited to announce that our portfolio company Bluefish has raised a $43M Series B co-led by Threshold Ventures and New Enterprise Associates (NEA), with participation from Laconia, American Express Ventures, TIAA, Salesforce Ventures, Bloomberg Beta, Swift Ventures and Crane. This brings total funding to $68M.
We’ve worked with Bluefish from the earliest days, investing at pre-seed and previously backing CEO Alex Sherman and COO Jing Feng in their prior company PromoteIQ (acquired by Microsoft). From the start, the team was building toward a world where AI becomes a primary interface for how consumers discover and evaluate products.
Since launching in 2024, Bluefish has become a core platform for Fortune 500 brands building agentic marketing capabilities, already used by ~10% of the Fortune 500 across more than 15 industries.
As AI systems like ChatGPT, Google AI Overviews, Claude, Perplexity, and Amazon Rufus increasingly shape discovery, Bluefish provides a unified platform to monitor, influence, and measure how brands are represented. Its Agentic Marketing Platform connects insights to execution, helping teams improve performance with clear, measurable outcomes.
The company is led by Alex Sherman, Jing Feng, and Andrei Dunca, a team with a track record of building category-defining platforms.
At Laconia, we invest in founders building the infrastructure required for how markets are evolving. Bluefish is doing exactly that for enterprise marketing in an AI-driven world.
We’re proud to continue supporting the team as they scale and define this category.
Read more here.