Two Lessons From 15+ Years in Seed-Stage Investing

After 15+ years in seed-stage investing, I’ve lived through more than a few cycles—frothy highs, painful resets, a global pandemic and everything in between. One pattern never changes: bubbles happen.

And when they do, I’ve learned two lessons that matter most:

  1. Be patient. Just because the market is running doesn’t mean you should. Seed is a long game, and rushing into overpriced deals rarely ends well.

  2. If you can, take money off the table. Liquidity during a bubble is a gift. It’s less about timing the top perfectly, and more about de-risking when the opportunity presents itself.

At Laconia, we think a lot about valuation and check size at the seed stage. Our goal is to make sure companies raise enough to:

  • reach early product–market fit,

  • pressure-test an initial go-to-market strategy, while also looking ahead to ensure they are well positioned for a strong Series A.

  • and most importantly, get far enough to understand whether this could be a venture-scale business

Rounds that are overpriced—or sized incorrectly—at seed can quickly create “walking zombies.” Even strong companies with growth get stuck because the expectations from a large or mispriced seed round are often unrealistic.

We’ve also learned that capital efficiency and founder resilience matter most in turbulent markets. Founders who adapt quickly, use capital wisely, and stay focused on real customer traction are the ones who survive the cycle and emerge stronger on the other side.

We’re fortunate: our LP base doesn’t push us to deploy capital at all costs, and our infrastructure doesn’t force us to raise every 3–4 years just to cover expenses. That alignment gives us the patience to stay disciplined and the flexibility to focus on doing right by our founders and LPs.

Seed-stage investing isn’t about playing the short-term bubble. It’s about building through cycles, protecting business stability, and giving founders the best shot at long-term success.

Jeffrey Silverman

Founder Spotlight: Lizzie Matusov (Quotient)

Meet Lizzie Matusov, Co-Founder & CEO of Quotient.

Inspired by her parents’ journey of taking a chance on a better future and shaped by her own career as a software engineer, Lizzie has always been motivated to tackle big challenges. That drive led her to build Quotient, a platform that helps engineering teams uncover and resolve the friction slowing them down.

Portfolio Spotlight: Messium

We’re excited to announce our newest investment in Messium, an AgTech software company leveraging AI and hyperspectral satellite technology to optimize fertilizer usage. We’re thrilled to co-invest alongside Future Planet Capital, Expansion Ventures, Mudcake, GRDC, GrainInnovate, and SuperSeed (thank you, Mads Jensen, for the introduction!).

Messium delivers lab-level nitrogen insights from space. Using cutting-edge hyperspectral satellite imaging and AI analytics, the company can accurately detect nitrogen levels in crops. Their technology provides precise recommendations to farmers on when and where to apply fertilizer, reducing nitrogen waste while maintaining or improving yields. In early trials, their product has delivered substantial cost savings while also reducing environmental impact.

At the helm of Messium are co-founders George Marangos-Gilks (CEO) and Vishal Soomaney Vijaykumar (CTO), who bring a rare combination of entrepreneurial experience and technical depth:

  • George Marangos-Gilks is a three-time founder with two prior exits. Before Messium, he founded and led The Tab and Magic Carpet AI (acquired by http://Blockchain.com) and holds a degree from Cambridge.

  • Vishal Soomaney Vijaykumar is a senior machine learning and backend engineer who has co-founded multiple award-winning companies focused on satellite-based environmental analytics, including forest fire detection.

The problem they’re tackling is massive: Nitrogen fertilizer accounts for over a third of a wheat farm’s cost base, with up to 60% of that often wasted. Globally, $500B of fertilizer is applied inefficiently, damaging ecosystems and eroding farmer margins. Messium’s technology is not only more accurate than anything previously available, but also designed to plug into farmers’ existing systems with ease, bringing precision agriculture into sharper focus than ever before.

Our investment in Messium continues our thesis around backing applied AI teams building tangible, high-ROI solutions for legacy industries. We believe Messium’s first-mover advantage, proprietary dataset, and exclusive imaging partnerships position them as a category-defining player in precision agriculture.

Please join us in welcoming the Messium team to the Laconia portfolio!

For more information on the investment, read here.

Portfolio Spotlight: Bluefish

We’re excited to announce that our portfolio company ‌Bluefish has raised a $20M Series A led by NEA and Salesforce Ventures. This brings the company’s total funding to $24 million within its first year of launch.

We’ve backed the Bluefish team from the very beginning, investing in the company at pre-seed and, before that, supporting CEO Alex Sherman and COO Jing Feng as a seed investor in their previous company, PromoteIQ (acquired by Microsoft).

As AI becomes the first stop for product discovery and purchasing decisions, enterprise brands face a new challenge: understanding and influencing how they appear in AI-generated responses. Bluefish is rebuilding the enterprise marketing stack for this new reality. Its platform analyzes millions of AI prompt responses across ChatGPT, Google AI, Meta AI, Amazon Rufus, and more, giving marketers real-time visibility into how their brands are represented. With this data, Bluefish enables teams to optimize content strategies, improve discoverability, and measure performance against custom KPIs. Unlike one-size-fits-all tools, the platform was built from the ground up for the Fortune 500, allowing each brand to tailor insights and actions to its unique business needs.

The results speak for themselves: Bluefish has grown revenue 10x over the past six months and now counts a host of Fortune 500 leaders among its customers. More than 80% of its client base comes from the Fortune 500, spanning industries from financial services and consumer packaged goods to travel, auto, and beauty. Bluefish’s newest release, Custom AI Audiences, allows marketers to define audience-specific profiles and insights, creating differentiated strategies that further expand competitive advantage.

The company’s founding team brings a deep track record of building marketing platforms for global brands. CEO Alex Sherman co-founded PromoteIQ, which was acquired by Microsoft in 2019. CTO Andrei Dunca co-founded LiveRail, acquired by Facebook in 2014. COO Jing Feng held senior leadership roles at Microsoft, PromoteIQ, and LiveRail. Together, they bring decades of experience and a clear vision for how enterprise marketing must adapt to the AI era.

At Laconia, we back seed-stage B2B software companies bringing structure to complex workflows, and Bluefish fits squarely within that thesis. By giving enterprise marketers the transparency, control, and tools they need to thrive as consumer behavior shifts to AI, Bluefish is building the future of marketing. We’re proud to support Alex and his team as they continue their journey and define what enterprise AI marketing looks like for the decade ahead.

For more information on the investment, read here.

Founder Spotlight: Shauna Sweeney (tendercare)

Meet Shauna Sweeney, Founder & CEO of tendercare.

After spending eight years as a full-time caregiver for her grandmother, Shauna emerged with a deep understanding of just how emotionally and logistically overwhelming caregiving can be, especially when you're doing it alone.

She founded tendercare to change that.

With over 50 million Americans acting as informal caregivers, tendercare is tackling a massive, underserved market. The platform is more than just a task app, it's an AI-powered care coordination tool that brings structure to fragmented, high-emotion workflows.

We invested in Shauna and tendercare because she lived the caregiving chaos firsthand and built a mission-critical solution to solve it. She brings the clarity, grit, and founder-market fit we look for, and the early traction spoke for itself.

Watch Sweeney’s Rock, a short documentary that shares Shauna’s story, her bond with her dad, and the mission driving tendercare forward.