We’re excited to announce that our portfolio company Bluefish has raised a $20M Series A led by NEA and Salesforce Ventures. This brings the company’s total funding to $24 million within its first year of launch.
We’ve backed the Bluefish team from the very beginning, investing in the company at pre-seed and, before that, supporting CEO Alex Sherman and COO Jing Feng as a seed investor in their previous company, PromoteIQ (acquired by Microsoft).
As AI becomes the first stop for product discovery and purchasing decisions, enterprise brands face a new challenge: understanding and influencing how they appear in AI-generated responses. Bluefish is rebuilding the enterprise marketing stack for this new reality. Its platform analyzes millions of AI prompt responses across ChatGPT, Google AI, Meta AI, Amazon Rufus, and more, giving marketers real-time visibility into how their brands are represented. With this data, Bluefish enables teams to optimize content strategies, improve discoverability, and measure performance against custom KPIs. Unlike one-size-fits-all tools, the platform was built from the ground up for the Fortune 500, allowing each brand to tailor insights and actions to its unique business needs.
The results speak for themselves: Bluefish has grown revenue 10x over the past six months and now counts a host of Fortune 500 leaders among its customers. More than 80% of its client base comes from the Fortune 500, spanning industries from financial services and consumer packaged goods to travel, auto, and beauty. Bluefish’s newest release, Custom AI Audiences, allows marketers to define audience-specific profiles and insights, creating differentiated strategies that further expand competitive advantage.
The company’s founding team brings a deep track record of building marketing platforms for global brands. CEO Alex Sherman co-founded PromoteIQ, which was acquired by Microsoft in 2019. CTO Andrei Dunca co-founded LiveRail, acquired by Facebook in 2014. COO Jing Feng held senior leadership roles at Microsoft, PromoteIQ, and LiveRail. Together, they bring decades of experience and a clear vision for how enterprise marketing must adapt to the AI era.
At Laconia, we back seed-stage B2B software companies bringing structure to complex workflows, and Bluefish fits squarely within that thesis. By giving enterprise marketers the transparency, control, and tools they need to thrive as consumer behavior shifts to AI, Bluefish is building the future of marketing. We’re proud to support Alex and his team as they continue their journey and define what enterprise AI marketing looks like for the decade ahead.
For more information on the investment, read here.