Announcing xtraCHEF's Acquisition by Toast!

We are excited to announce the sale of Laconia’s portfolio company, xtraCHEF, to Toast, the end-to-end cloud management platform purpose-built for the restaurant community. 

xtraCHEF bolsters Toast’s offering with a suite of back office tools for restaurants, including accounts payable automation and inventory management. Designed from the ground-up for restaurants of all sizes, xtraCHEF arms operators to take control of rising inventory costs, automate accounts payable, and streamline back office tasks to increase overall profitability.

 When we first met xtraCHEF CEO Andy Schwartz and his CTO,  Bhavik Patel, in the Fall of 2017, their vision for automating a restaurant’s manual back office vendor workflow seemed exactly where the metaphoric puck was going. It was inevitable that if xtraCHEF couldn't do this, then some other company would. 

 But, Andy and his team were special from the start. Beyond having the tech chops to create this product, Andy from the very beginning demonstrated all of the qualities we look for in a founder: confidence, humility, smarts, transparency, and bulldogged grit. He also happens to have a kind and generous spirit; he’s a person people want to be around. Whenever we’d walk into his offices in Philly, the atmosphere was happy and productive. 

Of course, please don’t think building xtraCHEF was a walk on the beach.  Restaurant tech is a super competitive space and, well, we all know what happened to that industry during the past COVID year!  Andy and his team took it on the chin last spring and summer.  But, they supported their customers through the hardest times and are now having record months as life begins to return to normal in the US. 

 It’s tremendously meaningful when we can support such talented entrepreneurs as Andy, Bhavik and the xtraCHEF team. Bravo to you all!!


You can read more about the acquisition here .

Marpipe speaks with AdExchanger about its ability to disrupt adtech

Marpipe shared components of its growth strategy with AdExchanger: streaming video, more platform integrations and leveraging its Enriched Catalogs/Dynamic Ads product within the platform. It also discussed its positioning as a creative API and its ability to sit in between the brands in all their advertising touchpoints.

Read full article here

Portfolio Spotlight: Paloma

We couldn’t be more excited to announce our newest investment: Paloma!

Paloma powers commerce on messaging channels, helping brands get >2x higher conversion rates with automated conversational shopping.

When I first met Paloma’s founder & CEO, Kelsey Hunter, I put all my cards on the table: “We’ve struggled with the e-commerce messaging space in the past because it is so crowded and the incumbent platforms have tremendous market leverage. I’m also the farthest person from Paloma’s end user -- I hate social media, and I do not shop. As someone who lives under a rock, I am not sure that I will get this, but I’d love to understand what I’m missing.”

If you’ve ever had the joy of meeting Kelsey, you can probably guess exactly how this meeting went. After roasting me just the right amount for my luddite ways, Kelsey blew me away with her expertise in the e-commerce messaging experience, her perspective of the market landscape and limitations of existing e-commerce infrastructure platforms and messaging tools, and her insights into the still nascent but burgeoning market of messaging-first -- and in some cases, messaging-only -- commerce

Over the course of our next few meetings, it became abundantly clear that Kelsey, her co-founder/CTO Zach Podbela, and their team are onto something special. With customers like Joybird, ThirdLove and M.Gemi seeing 2-10x increases in conversion rates and a unique product suite, they have set the foundation for a category-defining platform. 

Earlier this week, Paloma presented at Facebook’s F8 conference and launched the first version of IG DMs, with Paloma’s Instagram Sales Inbox. With the tailwinds of social commerce, we are thrilled to partner with Paloma as they empower not just leading brands but also the long-tail of indie merchants selling one-of-a-kind products in one-on-one exchanges.

If you run an e-commerce business searching for tooling to build your messaging storefront, sign up for a demo here. On that note, I’m off to try this online shopping thing ...