Content Raven Sees 3X Revenue Growth, Secures New Investment Round led by Nauta Capital, MassVentures, and Laconia Capital Group

Content Raven LogoHopkinton, Mass – Content Raven, the leader in global secure content engagement, announces a 3x increase in revenue year-over-year, from 2014 to 2015. The growth is fueled by a strong increase in new enterprise customers of its secure content engagement solutions for sales, training and media and intellectual property creation. Nauta Capital, MassVentures, and Laconia Capital Group responded to this increased market interest in Content Raven with new investments in the company. Content Raven will use the funding to rapidly scale its sales and marketing efforts.

“Every enterprise struggles to securely deliver up-to-date content and video around the globe, to any device. Content Raven’s Cloud-based solution solves that challenge universally,” said Joe Moriarty, CEO of Content Raven. “Sales, training and entertainment & media departments in particular create large amounts of high-value content and have a specific need to share it easily and securely. More than 75% of our customer growth has come from these targeted solutions, and we have just skimmed the market opportunity there. We are excited that Nauta Capital, MassVentures, and Laconia Capital Group recognized our successes and provided us with capital to more aggressively target these markets.”

Content Raven offers their secure content engagement platform to solve the challenges of three distinct audiences: sales professionals, corporate training departments, and creators of proprietary media and entertainment content. With Content Raven:

  • Sales executives better manage their pipeline because they know who opens and views which content; securely share proposals to keep them out of competitors’ hands; and track contracts as they await signatures.
  • Corporate trainers can measure engagement, manage access and eliminate print costs by efficiently disseminating information globally to any device, with tight integration to existing LMS solutions.
  • Creatives and producers at entertainment and media companies can effectively collaborate on securely protected and watermarked scripts, contracts and raw footage, reducing risk of leaks and piracy.

“Content Raven is a key player in the emerging secure content engagement market and we are excited to add them to our portfolio,” said Dominic Endicott, General Partner at Nauta Capital. “Their tremendous customer list includes many global and Fortune 500 brands in high tech, CPG, financial services and pharmaceuticals. Content Raven has an immediate opportunity to break open this space and we are excited to work with them to do it.”

“Our new investment in Content Raven is a result of the confidence we have in the leadership team and the company’s content engagement platform,” said Nick Pappas, vice president at MassVentures. “No other company has a solution this well-equipped to meet enterprise needs for secure, simple and effective sharing of content and video across multiple devices. We believe the company is well-positioned with its solution-focused strategy to continue its aggressive growth rates in the coming year.”

About Content Raven

Content Raven’s global, secure content engagement solution empowers enterprise sales, marketing, media production and corporate training organizations to safely deliver video, documents, and other content to any device, anywhere. The company’s cloud-based solution helps organizations manage, track, and analyze user engagement with content. Content Raven’s customers are some of the largest companies in the world, including, EMC, Mondelez International, and VMWare. The company is recognized as a SBANE Innovation Award – Rising Star – 2014, and is on the Red Herring Top 100 North America Tech Startups List. The company is headquartered in Hopkinton, MA. See http://www.contentraven.com for more.

About Nauta Capital

Nauta Capital is a Venture Capital firm investing in early stage technology companies. Main areas of interest include B2B Software propositions, disruptive Digital Media companies, and enabling technologies for Mobile and the Internet. Nauta has $260 million under management and invests in Western Europe and the USA. Nauta has presence in London (UK), Boston, MA (USA), and Barcelona (Spain). Nauta has led investments in 30+ companies including Scytl, Eyeview Digital, GreatCall, Brandwatch, Fizzback, Rifiniti, InCrowd, Channelsight, Getapp, ForceManager, Marfeel, Privalia and Social Point. See http://nautacapital.com for more.

About MassVentures

MassVentures is a venture capital firm focused on fueling the Massachusetts innovation economy by funding early-stage, high-growth Massachusetts startups as they move from concept to commercialization. MassVentures focuses on Series A investments and considers occasional and opportunistic seed rounds. For more information, please visit http://www.mass-ventures.com.

About Laconia Capital Group

Laconia Capital Group is a venture capital firm that invests in pre Series-A digital B2B companies that solve highly definable marketing, distribution, or workflow problems primarily in the marketing services, data management, mobile communications, media, sports, and entertainment industries. For more information, please visit http://www.laconiacapitalgroup.com

VALUATION

Too many seed-stage entrepreneurs think carelessly about valuation. They see it as merely a means to protect themselves from dilution or worse as a representation of current achievement. The reality is that valuation represents a commitment to future achievement. Investors don’t care what you did yesterday or today. They care what you are going to do tomorrow.

Entrepreneurs should see current valuations for what they are: a pricing spread based upon a current discount to a future valuation. This is a future valuation they will need to reach. Keep in mind that the goal post continually moves until there is an exit. Fall short of the spread and your financing ability dies along with your company.

A high valuation may feel good and allow an entrepreneur to boast at cocktail parties, but the astute entrepreneur sees its potential to be a gun to the head. Building companies is not a linear curve of progress. Operating flexibility is needed and the higher the valuation, the less flexibility.

Sophisticated VCs understand this. Yes, we don’t want to over pay and potentially hurt our ROI, but we also don’t want to invest in a company that has no wiggle room to adapt. Entrepreneurialism is an iterative process of constant intelligence gathering and execution. Capital structure, including valuation, must accommodate this process.

VCs also know that too much dilution to the entrepreneur kills incentive. No VC wants an unmotivated founder. The simple fact is that entrepreneurs who build great companies in partnership with VCs of integrity get richly rewarded.

A correct valuation should reflect a targeted and achievable operating plan aligned with a strategic capital plan. Valuation must be milestone driven. Successful entrepreneurs ask what milestone needs to be achieved in order to trigger the subsequent financing event after the current round. Capital planning should not be an afterthought to operations.

Laconia Capital Group L.P. Announces Late Seed-Stage B2B Venture Capital Fund

NEW YORK, New York – January 25, 2016 – Laconia Capital Group L.P. announces the launch of a new Business-to-Business Venture Capital Fund.

The new fund utilizes an investment approach described as “Inflection Capital Investing,” through which Laconia will invest in late seed-stage companies that have reached an inflection point in their business development that strongly suggests continued growth, attractive future funding rounds, and current tangible value.

Companies reaching Laconia’s inflection point have an in-market product, existing primary revenue stream, relatively light future capital requirements, and a valuation that reflects the current asset value rather than a hockey stick projection.

These companies typically need late seed-stage financing to further build out their product features set, and refine their market value proposition and sales structure.

Inflection Capital Investing allows Laconia to target companies that have solid fundamentals, but which have not yet achieved the full demonstrated scalability needed to attract a Series-A round of financing.

Laconia has identified a large pool of pre Series-A companies that have been created over the past 24 months from a record influx of Angel and institutional seed stage capital. “This is an excellent time to discover quality companies on the cusp of scalability, especially now that valuations are stabilizing, and may be falling”, says David Arcara, Laconia’s Co-Founder and Managing Director.

Entrepreneurs and independent investors David Arcara and Jeffrey Silverman founded Laconia. Amongst their past investments are Localytics, LeagueApps, TripleLift, LocalVox, Alice, and Wymsee.

Laconia plans to complete 8-10 investments over the next 18 months with an average investment size between $250,000-$750,000.

Laconia Capital Group L.P. is headquartered in New York City and was founded in 2014. Laconia is a fund investing at the Late Seed and Series-A stage of B-to-B SaaS companies solving immediate market, product, and legacy work flow problems in the marketing services, data management, mobile communications, publishing, media, sports, and entertainment industries.

Contact:
Jeffrey Silverman
Jeffrey@laconiacapitalgroup.com
475 Park Avenue South
23rd Floor
New York, NY 10128

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